Silk Helps Keep the NOLS Bus Moving

On Monday, NOLS executive director and I met with White Wave CEO Steve Demos and Senior VP of Marketing Mike Keown in Boulder. White Wave makes Silk, organic soy milk among other products. We had a great meeting. The primary topic was the NOLS Bus which Silk has sponsored for the past year. John and I updated them on the program to this point and then we had a discussion of the program as we look at Season II.

We also spent some time talking about other partnering opportunities such as scholarships for White Wave employees and families and NOLS Professional Training providing leadership training for White Wave staff.

Silk is a great company that shares many values with NOLS. They are great business people with heart and a great sense of humor.

Bruce Palmer, NOLS marketing director

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Bruce Palmer

Bruce Palmer served as the NOLS admission and marketing director from 1996 to 2018.