Silk Continues NOLS Bus Sponsorship
Silk, organic soymilk, will again be the exclusive sponsor of the NOLS on the Road program when the bus starts its second season in August. Yesterday I met with Silk communications manager, Ellen Feeney and Scott Stevens, Silk vice president to discuss the program and to plan for the coming season.
To date the NOLS Bus has hosted 11,500 visitors who have gotten a NOLS catalog, climbed on the wall or just hung out with the crew. The bus has been featured on at least 68 TV news programs and more than 20 radio news shows. Some of these have been syndicated shows that have been broadcast multiple times all over the country.
We are very excited to have Silk back on board the bus. NOLS and Silk are organizations that both value the environment, community and healthy living. Thanks to Silk for their generous support!
Bruce Palmer, NOLS marketing director
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