NOLS and Mountain Hardwear:Leaders in the Outdoors

March 22, 2005

After spending most of last week at Stanford I took some time on Friday to check out BART (Bay Area Rapid Transit), traveling up to Richmond, California to visit with Phyllis Grove, Mountain Hardwear’s VP of Marketing.

I updated Phyllis on how NOLS fared during 2004: record enrollment year, record revenues and record fundraising. I also updated her on some NOLS marketing projects: several television opportunities in progress, the NOLS Bus and BzzAgent. We discussed opportunities for NOLS and Mountain Hardwear to work together on some projects.

NOLS has a long history with Mountain Hardwear. This year they have supported the NOLS Bus with clothing for the crew and gear for raffles. More importantly though, they supply us with high quality gear appropriate for extended backcountry expeditions. Their cutting edge gear helps keep NOLS the leader for comfortable, responsible backcountry expeditioning.

Bruce Palmer, NOLS marketing director

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Bruce Palmer

Bruce Palmer served as the NOLS admission and marketing director from 1996 to 2018.