Good Day in New Hampshire

Met today with Lisa Senecal from Big, Bright World. BBW has produced “Snow Daze”, an educational, reality video that introduces winter outdoor sports to kids ages 7-12. NOLS teamed up with BBW to provide the instruction and handle the logistics. The video looks great. On May 9 we start filming the next two episodes in the series. Very cool.

Next I spent a few hours with the management team at EMS, Eastern Mountain Sports- CEO Will Manzer, Scott Barrett, CMO and Gary Ehlers, Director of Promotional and Presence Marketing. We had a great conversation about NOLS and EMS and the directions the two organizations are moving. There seems to be a lot of synergy between the two organizations and we agreed to start working on some projects together. EMS has a bus so they have to be alright! Bio-diesel, not RVO. No accounting for taste.

Tomorrow- a meeting with White Wave, Outdoor Industry Association and on to the Torch Awards dinner with the Rocky Mountain Better Business Bureau. Stay tuned!

Bruce Palmer, NOLS marketing director