For immediate release
Date: January 13, 2005
Contact: Bruce Palmer
BzzAgent Fills Word-of-Mouth Holes for NOLS
(BOSTON, MA) January 13, 2005 – BzzAgent® Inc,
a word-of-mouth marketing and research firm, today launched a
BzzCampaign for the National Outdoor Leadership School (NOLS),
the renowned wilderness experience and leadership organization
founded in 1965.
The 12-week program will engage the efforts of 3,000 volunteer
brand evangelists nationwide to raise awareness of NOLS among
outdoor enthusiasts, corporate executives, educators and aspiring
leaders. Famous graduates of NOLS programs include David Breashears,
director of the IMAX® film Everest, Sebastian Junger,
author of The Perfect Storm, and Britton Keeshan, the
youngest person to achieve the highest summits on all seven continents.
“NOLS is an organization that has always relied on word
of mouth for the recruitment of our students,” says Bruce
Palmer, Director of Admission and Marketing, NOLS. “As
a non-profit organization I assumed that NOLS could never afford
to participate in a BzzAgent campaign. Then one day I was cruising
around the BzzAgent website and came across the GoodBzz information.
I filled out the application and a few months later NOLS was
This is the second year of BzzAgent's GoodBzz Partnership, which
provides three cause-related organizations annually with the
capability to engage the 70,000 member BzzAgent evangelist community
in a 12-week word-of-mouth campaign, at no charge. To become
a BzzAgent and have the chance to participate in this or other
upcoming BzzCampaigns, visit BzzAgent.com.
About BzzAgent, Inc.
BzzAgent Inc. is a word-of-mouth marketing and research firm
located in Boston, Mass., whose network of volunteer brand evangelists
shares their honest opinions about products and services with
other consumers. Their proprietary process and system, the BzzEngineÔ,
allows them to provide diligent, systematized and measurable
word-of-mouth marketing campaigns. Clients include Penguin Putnam
Publishing, Monster.com, Ralph Lauren, Lee Jeans, Kellogg’s,
Broadcom and Anheuser-Busch. More information is available at www.bzzagent.com.
About the National Outdoor Leadership School (NOLS)
The National Outdoor Leadership School, the premier teacher
of outdoor skills and leadership, offers courses 10 days to full
semesters in the world's most spectacular wilderness classrooms.
Since 1965, more than 75,000 people have turned to NOLS to learn
sea kayaking, backpacking, sailing, mountaineering, kayaking,
horsepacking and canoeing. College Credit and scholarships available.
See www.nols.edu or call 800.710.NOLS.