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Press Release

For immediate release
Date: January 13, 2005
Contact: Bruce Palmer
Tim Lash
BzzAgent Inc.

BzzAgent Fills Word-of-Mouth Holes for NOLS

(BOSTON, MA)  January 13, 2005 – BzzAgent® Inc, a word-of-mouth marketing and research firm, today launched a BzzCampaign for the National Outdoor Leadership School (NOLS), the renowned wilderness experience and leadership organization founded in 1965.

The 12-week program will engage the efforts of 3,000 volunteer brand evangelists nationwide to raise awareness of NOLS among outdoor enthusiasts, corporate executives, educators and aspiring leaders. Famous graduates of NOLS programs include David Breashears, director of the IMAX® film Everest, Sebastian Junger, author of The Perfect Storm, and Britton Keeshan, the youngest person to achieve the highest summits on all seven continents.

“NOLS is an organization that has always relied on word of mouth for the recruitment of our students,” says Bruce Palmer, Director of Admission and Marketing, NOLS. “As a non-profit organization I assumed that NOLS could never afford to participate in a BzzAgent campaign. Then one day I was cruising around the BzzAgent website and came across the GoodBzz information. I filled out the application and a few months later NOLS was selected.”

This is the second year of BzzAgent's GoodBzz Partnership, which provides three cause-related organizations annually with the capability to engage the 70,000 member BzzAgent evangelist community in a 12-week word-of-mouth campaign, at no charge. To become a BzzAgent and have the chance to participate in this or other upcoming BzzCampaigns, visit

About BzzAgent, Inc.

BzzAgent Inc. is a word-of-mouth marketing and research firm located in Boston, Mass., whose network of volunteer brand evangelists shares their honest opinions about products and services with other consumers. Their proprietary process and system, the BzzEngineÔ, allows them to provide diligent, systematized and measurable word-of-mouth marketing campaigns. Clients include Penguin Putnam Publishing,, Ralph Lauren, Lee Jeans, Kellogg’s, Broadcom and Anheuser-Busch. More information is available at

About the National Outdoor Leadership School (NOLS)

The National Outdoor Leadership School, the premier teacher of outdoor skills and leadership, offers courses 10 days to full semesters in the world's most spectacular wilderness classrooms. Since 1965, more than 75,000 people have turned to NOLS to learn sea kayaking, backpacking, sailing, mountaineering, kayaking, horsepacking and canoeing. College Credit and scholarships available. See or call 800.710.NOLS.


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