For immediate release
Date: August 5, 2004
Contact: Bruce Palmer
NOLS Bus Tour Declares Energy Independence
LANDER, Wyo.—Fueled by French fries, the NOLS
on the Road: Finding Tomorrow’s Leaders bus tour
travels the country bringing the non-profit school’s
educational program of outdoor skills, leadership and
environmental awareness to communities across the nation.
Sponsored by Silk™,
the makers of organic soymilk, the NOLS bus runs on RVO,
a cleaner, renewable alternative to petroleum. The specially
adapted vehicle is refueled with RVO at restaurants. In
addition, solar panels power audio-visual equipment,
lights and computers.
“For several years NOLS has pursued the idea of
introducing our educational program to people where they
live, but driving a gas guzzler around the country ran
counter to our educational mission and values,” says
Bruce Palmer, NOLS marketing director. “Then some
of our college-age graduates introduced us to RVO as
a fuel. Now we can put our show on the road and live
The bus brings NOLS' high-quality outdoor education
right into communities. Activities include a climbing
wall on the side of the bus, a caving simulation under
the bus, fly-fishing clinics, and Wilderness Medicine
Institute of NOLS (WMI) clinics.
Evenings will feature the bus’ solar-powered outdoor
theatre showing the NOLS movie “The Expedition," NOLS
alumni expedition slide shows and sneak previews of the
NOLS TV series. High-quality outdoor gear will
also be raffled on college campuses.
The project’s environmental components were what
attracted the attention of Silk™. As a socially
responsible company, having Silk™ delivered on
college campuses by a bus running on used vegetable oil
and solar power seems perfect.
Founded in 1965 by legendary mountaineer Paul Petzoldt,
the National Outdoor Leadership School is the leader
in wilderness education and sets the industry standard
for responsible, high quality
educational expeditions. A private non-profit school,
NOLS operates wilderness field expeditions on four continents
and boasts over 75,000 alumni worldwide. The school runs
10-day to semester-length courses for people aged 14
to over 70 in the Rocky Mountains, the Tetons, Pacific
Northwest, Southwest, Alaska, Western Canada, Mexico,
Patagonia (Chile), India, Australia, and New Zealand.
College credit and scholarships are available. For more
information, call NOLS at (800) 710-NOLS (6657) or visit
the web site at www.nols.edu.
White Wave, Inc. (www.SILKisSOY.com),
a wholly owned subsidiary of Dean Foods (NYSE: DF), was
established in Boulder, Colo., in 1977. In 1996, White
Wave introduced Silk, America's first refrigerated soymilk.
Today, Silk is available in 11 flavors and is the No.
1 selling organic consumer packaged goods brand in the
nation. White Wave's product offerings include Silk® Soymilk,
SunSoy® Soymilk and the new TofuTown™ Tofu
Tenders™ line of ready-to-eat tofu.