FOR IMMEDIATE RELEASE
Carmelle Druchniak, Stonyfield Farm, 603-437-4040, ext. 2203
Jeanne O’Brien, NOLS, 307-335-2236, jeanne_o’firstname.lastname@example.org
Win a Walk on the Wild Side
Stonyfield Farm teams up with the National Outdoor Leadership School to offer eight lucky winners a week-long wilderness expedition
Londonderry, NH – February 21, 2007. Stonyfield Farm, the world’s leading organic yogurt maker, has teamed with the National Outdoor Leadership School (NOLS), the leader in wilderness education, to offer eight lucky winners a chance to walk on the wild side.
A week-long backpacking course in Wyoming, one of the most beautiful and fascinating wilderness destinations in the U.S., is the grand prize in this sweepstakes offered by Stonyfield Farm and NOLS. In addition to learning outdoor skills the winners will develop their leadership and focus on environmental ethics.
Stonyfield Farm and NOLS are already collaborating on the two-year Creating a Climate for Change Tour. Using a bus that runs on recycled vegetable oil collected directly from restaurants and dining halls, NOLS is crisscrossing the country, carrying both organization’s environmental message on climate change and a whole lot of Stonyfield yogurt and smoothies to college campuses and other locations.
For the Stonyfield Farm-NOLS Wilderness Sweepstakes, no purchase is necessary and there are three ways to enter:
- Visit www.stonyfield.com or www.shiftenergy.com and complete the Sweepstakes entry form. Online entries must be received no later than 11:59 p.m. EST on April 30.
- Mail a 3” x 5” card with your first and last name, address, daytime telephone number (include area code), gender, age and e-mail address (if applicable) in a postage prepaid envelope to Stonyfield Farm, Inc., Attention: NOLS Sweepstakes, 10 Burton Drive, Londonderry, NH 03053. All mail entries must be received by April 30.
- Complete and submit the Sweepstakes entry form available at the NOLS bus at the Natural Products Expo West 2007 taking place March 8-11 at the Anaheim Conference Center in Anaheim,CA. All Natural Products Expo West 2007 entries must be received no later than 4 p.m. PST March 11.
For complete sweepstakes rules and regulations, visit www.stonyfield.com.
About Stonyfield Farm
Stonyfield Farm, celebrating its 24th year, is the world’s leading organic yogurt maker, and produces all natural and organic yogurt, smoothies, cultured soy, frozen yogurt, ice cream and milk. The company advocates that healthy food can only come from a healthy planet. It was the nation’s first dairy processor to pay farmers not to treat cows with the synthetic bovine growth hormone rBST. Stonyfield donates 10 percent of its profits to environmental causes; was America’s first manufacturer to offset 100 percent of its CO2 emissions from its facility energy use; and recently installed the largest solar array in New Hampshire to help power its production plant -- all efforts to reduce global warming.
For more information about Stonyfield Farm, its products and initiatives, visit www.stonyfield.com or call 1-800-PRO-COWS.
Founded in 1965 by legendary mountaineer Paul Petzoldt, the National Outdoor Leadership School (NOLS) is the leader in wilderness education and sets the industry standard for responsible, high-quality educational expeditions. NOLS provides an awe-inspiring, transformative experience that develops active, positive leaders with lifelong environmental ethics and outdoor skills to more than 10,000 students each year. A private non-profit school, NOLS runs 10-day to school-year-length courses on four continents. NOLS students, ages 14 to over 70, explore the most remote wilderness the Rocky Mountains, Idaho, Pacific Northwest, Southwest, Alaska, Western Canada, Mexico, Patagonia (Chile), India, Australia, New Zealand, Brazil, and Baffin Island have to offer. College credit and scholarships are available.
For more information, call NOLS at (800) 710-NOLS (6657) or visit the web site at www.nols.edu.