NOLS & OUTWARD BOUND USA TO SUPPORT
THE "TASTE OF THE OUTDOORS"
Educators To Join Leading Outdoor Manufacturers at Capitol
Hill Event on June 14
WASHINGTON, D.C. - May 1, 2000 -- The National Outdoor
Leadership School (NOLS) and Outward Bound USA, two leading
non-profit wilderness education organizations, have combined
under the Wilderness Education Coalition (WEC) banner to
support the Sporting Goods Manufacturers Association's (SGMA)
Taste of the Outdoors exhibition and conference on Capitol
Hill, June 14.
The WEC joins event sponsor ORCA, the trade association
of the outdoor industry, and co-supporter American Fly Fishing
Trade Association (AFFTA), in planning a focused advocacy
effort on behalf of human-powered outdoor recreation.
Some 400 Members of Congress and their key aides are expected
to attend an exhibition in the Rayburn House Office Building
cafeteria and courtyard that has become a springtime tradition
on the Hill for the past five years. Complementing the Taste
event will be a series of in-office meetings with an estimated
60-70 Members - appointments that will emphasize the importance
of public policy initiatives which enhance participation
in outdoor recreation.
Stefan J. Jackson, NOLS public policy manager, believes, "The
Taste is a great event for NOLS. It is an ideal venue for
letting policy and lawmakers know about our organization's
educational mission of teaching wilderness skills, leadership,
and environmental ethics."
Adds Craig Mackey, public policy liaison for Outward Bound
USA, "Education is a key benefit millions receive from
the outdoor experiences they receive on public lands. The
Taste allows Outward Bound and others to demonstrate to
Congress and the agencies how important wilderness and public
lands are to Americans of all ages."
ORCA and SGMA members already committed to the Capitol
Hill exhibition include: American Recreation Products, Backpacker
Magazine, The Coleman Company, Confluence, Dagger Canoe,
Eagle Creek, Lowe Alpine Systems, Miller Freeman Sports
Group, Moving Comfort, National Geographic Maps, Outside
Magazine, Sierra Designs, Slumberjack, Sportif USA, Swiss
Army Brands, Thor-Lo, Wyoming Wear, and WPC Brands. From
the fly-fishing industry, the AFFTA contingent consists
of: Abel Reels, Cortland Line, Hodgman, Ross Reels, Sage,
Scott Rods, and Streamworks.
Exhibit space for the event is limited. Manufacturers and
retailers interested in participating either as exhibitors
or as attendees should contact Myrna Johnson of ORCA (303-444-3353
x 101; firstname.lastname@example.org),
or the SGMA's Sandy Briggs (561-840-1171; email@example.com)
for more details.
The National Outdoor Leadership School, based in Lander,
Wyoming, is the non-profit leader in wilderness skills and
leadership education. NOLS offers over 65 different two-week
to three-month courses in the world's most spectacular classrooms.
For more information: 307-332-5300 or www.nols.edu.
Outward Bound USA, the non-profit leader in wilderness
challenge and adventure education, is comprised of five
wilderness schools and two urban centers, serving over 30,000
students annually. For more information: 914-424-4000 or
NOLS and Outward Bound USA, as well as the Student Conservation
Association and Wilderness Inquiry, formed the Wilderness
Education Coalition in 1997 with a mission that emphasizes
education, stewardship and social integration in the backcountry.
SGMA is a not-for-profit trade association representing
more than 2,400 North American manufacturers and distributors
of athletic equipment, footwear and apparel. Its membership
includes leading outdoor corporations that employ thousands
of Americans. ORCA is the 1,200-member trade association
for the $5 billion human-powered outdoor recreation industry,
based in Boulder, Colo. AFFTA, headquartered in Kelso, Wash.,
is the voice of the fly-fishing industry, representing 304
member fly-fishing manufacturers, sales representatives,
retailers, outfitters, and specialty media.Press contact:
National Outdoor Leadership School (NOLS)
Blumenfeld and Assoc., Inc. for SGMA