Patagonia Partners with NOLS: Scholarships
Open Doors to Wilderness
Ventura, CA - February 18, 2000 -- Officials at outdoor
clothing company Patagonia and the National Outdoor Leadership
School (NOLS) announced today a unique scholarship program
to enable greater opportunities for young people to participate
in wilderness education.
High-school seniors and college students from the metropolitan
New York, Washington, D.C., Boston, and Seattle areas are
invited by the two organizations to apply for four full-tuition
scholarships covering the costs of a month-long NOLS summer
course in Wyoming's Wind River Range. The course curriculum
is designed to teach wilderness protection and safe travel
in a rigorous outdoor environment. In addition to tuition
costs, approximately $2,700, the scholarships also include
a stipend for travel and Patagonia clothing.
"Our financial support for these scholarships are
sound investments in the future," said Kurt Weinsheimer,
Patagonia's Marketing Manager for Alpine product. "The
opportunity to educate young people about the value of the
outdoor experience will, we hope, create advocates for wilderness
protection and preservation, a key to our planet's long-term
viability." Weinsheimer went on to explain Patagonia
would also provide technical gear for 30 full-time NOLS
Orientation events regarding the scholarship program are
scheduled this month and in early March at Patagonia retail
stores in Boston, New York (Soho), Washington, D.C. (Georgetown),
and Seattle. "Our hope is to connect with students
who might not otherwise have such an opportunity," said
NOLS Marketing and Admissions Director Bruce Palmer. "NOLS'
month-long wilderness expeditions focusing on outdoor skills
and practical leadership give our graduates tools they can
use for a lifetime and create activists for environmental
responsibility. There is no substitute for firsthand experience." Information
regarding the scholarship program will be mailed to the
NOLS alumni network throughout the United States.
In addition to direct support through scholarships and
clothing, Weinsheimer said Patagonia will display NOLS catalogs
in its 17 U.S. retail stores and will recommend NOLS as
an outdoor education resource on the Patagonia website.
Future plans include a mailing of the Patagonia clothing
catalog to NOLS alumni, approximately 35,000 households,
and 3% of purchases from this mailing will go to the NOLS
The orientation events are scheduled for Feb. 22nd in Washington,
D.C. (1048 Wisconsin Ave. N.W., 202-333-1776), and March
7th in their Boston retail location (346 Newbury St., 617-424-1776).
Both events will be in the evening. The Seattle visit includes
an afternoon at Stone Gardens climbing gym on March 8th,
with the NOLS introduction event occurring at the Patagonia
store the following evening (2100 First Ave., 206-622-9700).
Lu Setnicka, Patagonia
Bruce Palmer, NOLS